How benefits platforms are driving engagement with employee wellbeing

Wellbeing support has become the most important factor employees look for when choosing an organisation to work for. In fact, 83% of employees say that their wellbeing is as important to them as their salary, and 86% state they would consider leaving a job that didn’t support their wellbeing. 

However, with a multitude of apps, tools and policies available, organisations are struggling to easily centralise their wellbeing content – and deliver a smooth wellbeing experience for employees. It can be hard for employees (and sometimes even HR teams) to know where to go to find and access the right support when apps, policies and benefits are often scattered across different systems and parts of the organisation. For employees used to the hyper-personalised and seamless experiences they receive from Netflix, Spotify and Amazon, accessing employer wellbeing support can create friction, damaging their perception of what their employer can do for them. 

More and more Benefex customers are using OneHub Home to connect their wellbeing experiences across content, communications, policies, and benefits to help continuously support their employees. 

3 ways you can use OneHub Home to support employee wellbeing 

1. Bring all wellbeing benefits, content, apps and resources together in one place 

Bringing together wellbeing resources, content and apps into one place through the benefits platform enables employees to easily access and understand the support related to their specific benefits.

By providing a single, easily accessible location to access wellbeing support, employers can more easily signpost their people to relevant wellbeing benefits, resources, content and support. And the self-service nature of the benefits platform means that employees can engage in wellbeing resources wherever and however they like. 

2. Drive engagement with meaningful wellbeing resources 

Despite organisations increasing their spend on wellbeing by a whopping 50% in the past two years, there’s a significant gap between investments and employee perceptions. While 88% of organisations prioritise wellbeing, nearly three-quarters of their employees feel that their needs remain unmet, revealing an engagement challenge within the wellbeing industry. Even with the deployment of various products, organisations are struggling with single-digit engagement for costly wellbeing solutions. 

Benefits technology is helping to bridge this engagement gap. Previously overlooked or not fully understood, benefits packages now hold significant value for employees. In fact, wellbeing is the number #1 outcome of benefits for employees. Organisations are increasingly educating employees on their benefits to boost engagement, using content within their benefits platforms (such as FAQs, explainer videos and social proof) to support employee decision making and drive engagement. They’re also providing comprehensive courses, helpful videos and insightful articles to encourage employees to make incremental changes to their habits that improve overall wellbeing. 

3. Enable a personalised approach to wellbeing 

Beyond creating a single destination for wellbeing content, organisations are recognising the importance of actively guiding employees through their wellbeing journey. This shift towards a more personalised experience shows that organisations are increasingly looking to meet the needs of all their employees. 

Creating spaces for contextual information within a benefits platform allows organisations to communicate the reasons behind their wellbeing initiatives, show how they align with cultural values, and educate employees. It also delivers the personalised experience employees expect, by enabling employees to choose the wellbeing topics that are most interesting to them and subscribe to relevant content streams that provide information around their current life experiences. 

OneHub Home is making a difference to employee wellbeing 

OneHub Home is already helping Benefex customers to centralise their content into one, easily accessible place. The reporting functionality allows employers to monitor engagement with the content they post on Home, as well as see click-through rates on the third-party wellbeing apps and benefits they’re promoting. These insights show which topics are resonating, and which aren’t, and help employers to continue to evolve their wellbeing strategies. 

Here’s a short video explaining how OneHub Home supports employee wellbeing: