Blog, Employee Benefits
How OneHub Home amplifies employee benefits and drives engagement
The relationship between employees and employers around the world has evolved significantly over the last few years. And the reward and benefits function has become increasingly strategic, driven by employee expectations for more support both inside and outside the workplace.
However, there is a jarring disconnect between employee expectations, and the reality of the technology they use at work – over half of employees say that work tech is lagging behind the tech they use at home. Employees typically have to navigate multiple HR tools, struggle to locate the information they’re looking for, and are faced with a poor user experience.
We created OneHub Home to make it easy for Reward and Benefits leaders to create a unified employee experience that brings together content, experiences and apps all in one place – to simplify the user journey, drive employee understanding, and increase engagement.
5 ways OneHub Home supports your benefits strategy
1. Reducing the cognitive load for employees
With policies often spread across several platforms, many employees struggle to locate the information they need – when they need it. And even when they do locate it, employees often struggle to understand it. Research in the US showed that 85% of employees are confused about the benefits choices available to them.
OneHub makes it easy for employees to find the benefits, policies and content they’re looking for, all in one place. OneHub Home helps them understand what’s on offer, and how they can take advantage of it. Additional content and context, and calls-to-action that direct employees to benefits pages, help employees make more informed choices and take action. And the self-serve nature of a platform like OneHub means that employees can usually get answers to their questions without having to contact support. The digital nature of the tool means that content, policies and FAQs can easily be updated to keep information accurate (something that’s difficult to keep on top of if information is dispersed across different channels and formats).
2. Uniting the employee experience
Over the last couple of years, the benefits platform has become a gateway into not just benefits, but also the rest of the employee experience, and the wider HR tech stack. OneHub brings together benefits, reward, recognition, wellbeing, culture, and more – so it’s easy for employees to access, engage, and move between the different products.
This new generation of employee benefits platform is elevating employee benefits out of the limitations of the annual selection period and into an everyday resource of personalised choices and content for employees. It also makes it easier for employees to get a more holistic view of the experiences their organisation is providing and how they tie together.
3. Showing the value of everything you’re doing for employees
Benefits are a tangible way to support and showcase your organisation’s mission and values, as well as your ESG and DEI goals. Sharing content that ties benefits and the company mission together, and showing employees that you’re taking action, not only supports culture, but also boosts benefits engagement and uptake.
OneHub users can create content spaces for specific purposes, such as wellbeing or to help people deal with difficult situations; these spaces are a great way to signpost employees to benefits and other resources they can take advantage of.
4. Shining a light on individual benefits
For organisations that offer a wide range of benefits, it can be hard for employees to find and choose the most relevant ones. By sharing targeted and relevant content through OneHub Home, organisations can signpost employees to take advantage of the benefits that can best support them – by adding calls-to-action employees can easily make decisions.
Some benefits can be complicated and hard to understand, so articles that provide clear and easy-to-digest information can support greater engagement and uptake.
Content also lets organisations amplify the positive impact of specific benefits by sharing what’s available, why they should sign up, and how it will help them; employee stories and testimonials can also be a powerful way to land these messages.
5. Connecting your benefits platform with the rest of the HR tech stack
As well as housing benefits, reward, recognition, wellbeing and discount apps, OneHub acts as the gateway into other parts of the HR tech stack – making other apps more easily accessible using single sign-on. Using the benefits platform as the launch-point for all people-related software also makes employees more likely to engage with benefits regularly.
OneHub Home is making a difference to employee engagement
Benefex customers are starting to use OneHub Home in interesting ways – from amplifying benefits and creating a single home for employee experiences, to helping employees through the cost-of-living crisis, and educating employees on complicated benefits. OneHub Home has driven a 22% increase in benefits understanding and engagement across the customers who have implemented it so far.
Here’s a quick overview from Benefex CEO, Matt Macri-Waller, on how OneHub Home helps amplify benefits: