Why organisations are using their benefits platform as a single home for culture and the employee experience 

Over the last few years, the benefits platform has evolved from delivering employee benefits to a tool that powers the employee experience across benefits, wellbeing, reward, recognition, and culture. 

In most organisations today, there’s no single home where culture is talked about, promoted and supported. While culture is discussed during recruitment and onboarding, and gets a mention on the company website, it doesn’t often have a dedicated space where it’s actively communicated. However, there’s a growing trend among forward-thinking companies to consolidate their stories and messages around values, behaviours, and culture onto a single platform.  

This is what inspired us to build OneHub Home. We saw the growing importance of benefits, reward, recognition, and wellbeing and identified the need to create a social platform that brought these experiences together, to support organisational culture. 

3 ways OneHub Home amplifies your culture 

1. Showcasing the mission 

More than ever, people are looking to an organisation’s mission and values when choosing a potential employer; 55% of us look for high ethical standards, and 45% want to see a commitment to sustainability (Benefex 2023 Evolution Report).  

In response, HR leaders are recognising the need to align mission and values with the employee experience. And ensuring they help their people understand everything their employer does for them, the environment and the wider community.  

Creating content that highlights how specific benefits support the organisation’s mission elevates benefits into an everyday resource rather than a once-a-year consideration. It is also a powerful way to foster employee awareness (so they know what’s available and how it benefits them), drive benefits engagement, and align employees around the mission.  

2. Embedding values 

When it comes to creating a positive culture, employers want to build trust, establish alignment, and ensure everyone feels valued and seen as an individual. Yet organisations face challenges in how these aspirations are conveyed. As cultural messages trickle down through the hierarchy, there’s often a decline in understanding and engagement, which can lead to a disconnect between the intended culture and how it’s actually perceived by employees.  

By using a new generation benefits platform like OneHub as a home for culture, companies can effectively communicate their culture to employees across all levels, regardless of their role or location – including those who aren’t at a desk or computer every day.  This can be particularly valuable during times of change, such as leadership transitions or a shift in organisational values. And with many organisations still working in a hybrid way, a digital solution means everyone has access to cultural messages and insights.  

3. Celebrating behaviours that support the culture 

A platform like OneHub not only supports the communications of culture, it also celebrates positive behaviours. Employees can be acknowledged for embodying the company’s values and contributing to its overarching mission – through social shoutouts, recognitions, reward, videos, and heartfelt messages.  

We’ve implemented topic tags within Home so it’s easy to see how content relates to the organisation’s mission and values – and employees can follow spaces and topics that are of particular interest to them.  

A single digital home for culture 

By using their benefits platform as a focal point for culture and the employee experience, organisations are strengthening their cultural identity and fostering a workplace where employees feel connected, valued and inspired. Feedback from customers using their benefits platform in this way has been overwhelmingly positive; three-quarters of customers using OneHub Home have reported a significant increase in their employees’ understanding of the company’s culture, mission and values.