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The AA’s recognition success story

Founded in 1905, the AA is now the largest motoring organisation in the UK – from day one, their goal has been to protect motorists and put their interests first. Breakdown cover has always been their number one priority, but they’ve also branched out into finance, insurance, leisure and lifestyle services.

“We did have an existing recognition platform – however, employees found it quite confusing, the engagement was fairly low, and there was no consistency with how it was being implemented across the business. So we started to look for a solution that would fix those issues. We wanted higher engagement, we wanted to be able to drive consistency, and we wanted something that would be simple for our employees to use.”

Georgia Rule, Head of Total Reward, The AA

What were they looking for in a new recognition platform?

A platform that could be implemented consistently across the organisation.


To make it easy for employees to engage when on the move.


AA colour black

To bring benefits and recognition into a single hub that supports the AA’s culture.


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